Mary Lynne Payne - Director of Sales and Marketing
Mary Lynne Payne is the Sales and Marketing Director for Avenir Memory Care at Knoxville. Her love, passion and dedication to the Senior Industry started when she assisted in the opening and branding of our dedicated memory care assisted living community in 2012. Mary Lynne provides compassion and genuine care in difficult emotional situations, gently guiding families through the difficult process of moving loved ones from home to the community setting. Mary Lynne has helped establish Avenir as a major community resource for dementia education through a monthly seminar known as The Living Room Chat Series with regionally acclaimed dementia specialists. She has planned and executed special events benefiting Alzheimer’s research, The Pat Summitt Foundation, the Senior Companion Program and Packages for Heroes. Her heartfelt goal has always been to make a difference in the lives of those she touches and using her natural gifts, has contributed in making Avenir, Memory Care, the unique and loving assisted living community that it is today.
Laurah Branam - Executive Director
Laurah Branam was born in Prestonsburg, KY and now lives in Sevierville, TN. She graduated from Sevier County High School in 1996 and was awarded a scholarship to play basketball at Carson Newman College. In 2000 I obtained my Bachelors of Science degree in Long Term Health Care Management. I have 19 years of experience as an Administrator in skilled nursing, assisted living and memory care. I have a deep seeded passion for helping others and I feel it is my calling in life to make a difference in the lives of seniors. I am a mother to two beautiful daughters, Brady age 12 and Alorah age 8.
Cathy Sheaffer - Director of Health Services
Cathy was born in Oceanport, New Jersey. Before going to nursing school, she worked for the U.S. Forest Service out of Atlanta, Georgia. She was a forest fire dispatcher and the assistant to the regional fire coordinator. She then joined the Army Reserves, and was active for eight years. She moved to TN while she was still active in the Army reserves and she obtained her nursing degree from Blount Memorial. She has been a nurse for 31 years. She has two adult children and is an avid dog lover.