Our Team

Avenir Senior Living is a leading provider of care for Independent living, Assisted living, Alzheimer's Diseases and related Dementias. Our employees play a very special role in the lives of others.

Team at Avenir Senior Living
David Craik - Principal, Avenir Senior Living

Mr. David L. Craik has been in the real estate development industry for over 40 years, and helps to oversee Avenir’s operations throughout North America as Avenir’s President. Mr. Craik specializes in the development, design and construction industry, building large, mixed-use, luxury senior living facilities in Western Canada and the Southwestern United States.  David also has extensive commercial, multi-family, retail and hospitality development experience, covering a broad spectrum of disciplines including: overall development coordination, planning and management of real estate, land acquisition, interior design, construction, management, and final occupancy coordination, sales, marketing and operations.  Mr. Craik has worked hard to build long-standing and loyal business relationships with banks,  investment groups, third party vendors and subcontractors with whom we regularly do business. 

Jason Craik - Principal, Avenir Senior Living

As Principal, Jason has helped to oversee both the US and Canadian divisions of the company. In this capacity, he has helped develop, build and operate Avenir’s many past and present independent, assisted living and memory care communities.  Starting in real estate sales and marketing at young age, he executed campaigns for some of Canada’s largest development companies. Jason co-founded a sales and marketing firm, which quickly rose to become one of North America’s leading condominium marketing companies, selling close to $5 billion in dollar volume, and thousands of condominium, townhome and single family homes. In January 2008, Jason sold his shares of his company and became an active owner and leader with the Avenir Group.

Peter Muhlbach - CEO, Avenir Senior Living

Peter is the Chief Executive Office of Avenir Senior Living. He is responsible for the growth and oversight of the company’s portfolio of business.  Prior to Avenir, Peter was the Senior Vice President of Life Care Services and had oversight of the company’s rental portfolio of business that included approximately 50 stand-alone assisted living, memory care, and independent rental communities. Peter joined LCS in 2014 when the company acquired Encore Senior Living. Peter formerly served as the president and chief executive officer of Encore, one of the premier operators in the senior living industry. Under his leadership, Encore helped its managed communities increase occupancy and profitability. Prior to his tenure at Encore, Peter spent 11 years with Classic Residence by Hyatt and seven years at Hyatt Corporation in various positions. At Classic Residence by Hyatt, Peter financed over $400 million of new development and approximately $1 billion of acquisitions and refinancing of existing properties. He received his bachelor’s degree in accounting with a minor in finance from Michigan Technological University.

Violet Craik - Design Director, Avenir Senior Living Corporation

Violet is our talented Design Director, with a specialty in high-end, luxury residential interior design, yacht design and luxury senior environments. She has also completed many multi-family, condo and townhome developments, as well as a number of commercial buildings and tenant improvements. Violet has been in the industry for over forty years, and her diverse and unique talents, travel and life experiences lend a special edge to all of Avenir's work. Violet's work is valuable for both her artistic sensibilities, and her ability to draw inspiration from her clients' life experiences to create warm and inviting interiors.  Violet grew up in Jasper, Alberta, the daughter of a hotel owner and operator, so she brings a valuable and innate understanding of the hospitality industry to the team.

Violet divides her time between British Columbia and Arizona, in between worldwide travel and time spent on her yacht off the west coast of BC. She has two children, six grandchildren, and three beautiful Pekingese.

Christine Craik – Principal Interior Designer

Christine is a Professional Member of both the American Society of Interior Designers and the Interior Designers of Canada, and is certified by the National Council of Interior Design Qualifications. She holds a Bachelors’ Degree in Applied Design with a Major in Interior Design, a Diploma in Interior Design, a Certificate in Foundations in Applied Design and several years of education in Structural Drafting and Physical and Cultural Geography, from both Kwantlen University College and the University of Victoria, in British Columbia, Canada. She has travelled extensively, and this has broadened her experiences and design inspirations.

Christine is a Canadian citizen, living in the United States. She can legally work in both countries, which is an advantage for clients who live and work throughout North America. She started her career in multi-family, designing residential towers, master-planned communities and sales and marketing centers for which she has won several awards. Christine also specializes in high-tech commercial, hospitality, fitness and recreation, and senior living design. She relocated to Arizona in 2008 to help build the Avenir Group of Companies with her husband, Jason, and three children.  


Leslie Krager - Senior Designer, Avenir Design Studio

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Peggy Ulland- President of Operations

With more than 26 years in the health care industry, including specific emphases on Assisted Living (Memory Care), Mrs. Ulland has successfully operated and managed multiple communities. This experience has included properties that were governed by diverse regulatory compliance requirements by various states as well as implementation of specific programs to ensure successful completion of state surveys, which directly affected licensure. Mrs. Ulland’s diverse background also includes systems implementation such as accounting operations and budgets/forecasting as well as nursing policies and procedures to ensure the safety and well-being of residents within each community. Additional responsibilities have included oversight of audits related to safety, quality assurance management, staff development, risk management implementation including quarterly and annual reporting of any risks associated with community stabilization of such risk and policies to ensure the minimization of risk factors.

Matt Walen – Vice President of Construction

Mr. Walen brings over 14 years of project supervision experience as well as holding a KB01 Contractor’s License in Arizona. As Vice President of Avenir Group, Mr. Walen first oversaw the construction of Scottsdale Memory Care, which was completed in 2012. Mr. Walen has completed 2 additional properties in Arizona, Chandler and Surprise and is currently overseeing the construction of our newest communities, Nanaimo, BC and Las Vegas, NV.

Jason Gurash - Vice President of Operations and Business Developement

Jason has been in the Senior Housing industry for 12 years in both Canada and the United States. Coming out of the Vancouver real estate market, Jason entered the industry in 2005 when he joined Avenir Lifestyles and Avenir Retirement from their Vancouver, Canada home office.  He joined Avenir with a Marketing & Sales Force Management Diploma and  Real Estate & Mortgage Brokers License from the University of British Columbia.  In his first five years he was the Vice President of Operation for Avenir overseeing their retirement communities in Western Canada along with managing the internal home office staff in various departments such as Construction, Design, Finance, and Accounting.  In 2012 the communities were purchased by a public company named Leisureworld Senior Care Corporation (now called Sienna Senior Living (TSE : SIA) from Markham, Ont. He was then hired  by Sienna Senior Living to continue as their  Regional Operations Manager from 2012 to 2014.  In 2014  Jason  was approached by Life Care Services ( LCS ) of Des Moines, Iowa, the 4th largest senior housing care management company in the U.S.A., to be a regional consultant for them and assist in growing their Independent, Assisted, and Memory Care portfolio nationally.  Jason worked with LCS from 2014 to 2017 on a three year contract where he was instrumental in opening up 8 new communities in various states such as Texas, Florida, Louisiana, and Arizona. He also assisted and collaborated with LCS on various other process improvements and developed new programs and policies to be implemented throughout the LCS portfolio.  In 2017, Jason rejoined Avenir based out of their Scottsdale, AZ office where he was hired on to be the Vice President of Operations and Business Development.  Since rejoining the Avenir team he has being diligently reestablishing Avenir’s brand along with overseeing all the Marketing and Sales Force Management for 3 communities in Arizona, 1 in Nevada and also 1 in Nanaimo, Canada.

Cauleen Ritchie – Director of Health Services

Ms. Ritchie has been a licensed nurse for more than 16 years as well as spending 20 years dedicated to working with the Dementia population. She has been a staff nurse in a subacute rehab setting and a full-time agency nurse providing staff relief in multiple health care settings ranging from hospital acute care to assisted living. Over the years, Ms. Ritchie has acquired continuous education in the nursing field and has been responsible for receiving multiple deficiency-free state surveys in the state of Florida where she received certification of her EEC License (Extended Congregated Care). In addition, Ms. Ritchie has also received a deficiency-free state survey in Arizona where she has run an 86 bed Dementia specific unit.

Eric Bricker CPA, MBA– Chief Financial Officer

With more than 25 years of progressive financial operations management and executive consulting experience, his business operations and corporate accounting knowledge has been obtained through a variety of industries including real estate, construction, commercial building services, business & software consulting, manufacturing, staffing services and insurance. His diverse background includes ERP/business systems implementation and use, accounting operations, business operations, organizational design, annual audit management, year-end management of external tax CPAs, US-Canadian cross border compliance reporting, GAAP compliance, process flow re-engineering, budgeting/forecasting, continuous process improvement, treasury & cash management, financial modeling/analysis, strategic planning, insurance and benefits, internal controls & staff development. He is also an Arizona CPA and has a Master of Business Administration.

Victoria Callahan, Community Finance & HR Director

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Jaffy Raza – Heavyweight Champion of the Office

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Stephanie Campbell – Product Manager

Stephanie joins the Avenir team as Product Manager with an extensive background in Graphic Design and Printing Services in addition to 6 years working in the communities. In College, Stephanie’s focus was in Chemistry & Physics with minors in Art and Technology. She grew up working summers in her grandfather’s printing shop and continued working at the small town shop full time through college and for several years after. Initially self-taught, Stephanie is skilled in all Microsoft and Adobe programs, working primarily with Adobe Photoshop, Acrobat Pro and Illustrator for many years. Her range of knowledge and experience includes web design, site management, social media, office networking, printer and server systems, dementia activity programming, event planning, fund raising program development and management, Marketing & collateral materials development, creation and procurement, and there isn’t an office printer out there that she can’t wrangle.

Scott Polyard - Superintendant

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